Him to Another Position – CEO Craig Kelly Promises Big Move for Brody Mihocek
In a major development from the heart of the AFL world, Collingwood Football Club CEO Craig Kelly has made headlines once again – not just for his bold leadership, but for a strong public endorsement of one of the club’s most consistent performers: Brody Mihocek.
Kelly, who officially stepped into the role as Collingwood CEO earlier this year, has already begun to shape the club’s future with a mix of calculated decision-making and passionate support for players. In a recent press conference, Kelly didn’t hold back his admiration for Mihocek’s relentless work ethic, durability, and impact on the field.
“Brody’s efforts and dedication have taken him to another level,” Kelly said. “He’s the kind of player every club dreams of — reliable, hard-working, and utterly selfless. That’s why I can confirm today that Brody will be stepping into a new leadership role within our forward line. He’s earned it.”
Sources inside the club have since revealed that Kelly and senior coaching staff have earmarked Mihocek to take on the unofficial title of “lead power forward” — a role that not only recognises his goal-scoring ability but also his leadership and mentoring of younger forwards such as Reef McInnes and Ash Johnson.
Mihocek, who joined Collingwood as a mature-age recruit in the 2018 AFL season, has steadily built a reputation as one of the league’s most underrated forwards. His journey from the VFL to becoming a key pillar in the Magpies’ attacking structure has been nothing short of inspirational.
While not always grabbing the headlines, Mihocek has been a model of consistency — averaging over 30 goals per season and playing a crucial role in the Pies’ premiership run. His football IQ, physicality, and work rate make him a natural fit for the position of senior forward leader.
“It’s not just about kicking goals,” Kelly added. “It’s about setting the tone. Brody’s the kind of bloke who will lead from the front — whether that’s chasing down a loose ball or mentoring a first-year player. That’s why this is more than a symbolic move — it’s a strategic one.”
Fans have responded positively to the announcement, with many taking to social media to praise the recognition of Mihocek’s contributions. One Twitter user wrote: “About time Brody got the credit he deserves. Quiet achiever, big impact!”
While the club continues to fine-tune its list and tactics heading into the 2026 AFL season, one thing is clear: under Craig Kelly’s leadership, hard work and dedication are being rewarded. And for Brody Mihocek, it means a new chapter in his career — one where his influence on the field will go beyond goals, and into legacy.
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